Store conversion rate for Saudi retailers Sales against footfall, branch by branch

A Saudi shop owner usually knows the day’s takings but not how many people walked past the tills without buying. CamAI counts the visitors and joins that count to your sales, hour by hour.

• What Saudi retailers search for

  Owners type “store conversion rate”, “people counter with POS” or “sales vs footfall” because the till report and the door count live in different places. They want one view showing how many visitors became buyers on a Thursday evening in a Riyadh mall compared with a quiet Sunday morning, and which hours deserve extra staff.

• Tadbir POS or your existing till

  If you run Tadbir POS, FRESME’s own point of sale, CamAI connects to it directly. If you use another POS, we connect by API, and the link is built and tested during the pilot on your own cameras. You do not need to change your till system just to see conversion.

• Seasons, weekends and promotions

  Ramadan nights, Eid weeks and Thursday to Saturday traffic all change how many visitors become buyers. The dashboard lets you compare these periods per branch, and judge whether a promotion or a new window display brought in people who actually bought, rather than people who only walked by.

• Branch comparison, video stays on site

  Chains with stores in Riyadh, Jeddah and the Eastern Province can rank branches by conversion on one dashboard and receive scheduled reports. Video is analysed on a CamAI server at each site and the setup is designed around Saudi Arabia’s Personal Data Protection Law (PDPL). Reports carry numbers, not shopper identities.

1. 01

   A mall store in Riyadh after Isha

   Your store in a Riyadh mall is packed after Isha prayers, yet the evening takings look flat. You want to see whether the problem is too few visitors reaching the tills or visitors who browse and leave, hour by hour, before you add more staff.

2. 02

   Two branches, one owner, in Jeddah

   Two of your Jeddah branches sell the same range, but one earns much less. Comparing conversion and sales against footfall for each branch would show whether the weaker one lacks visitors or lacks buyers, and where to focus the next visit.

3. 03

   A Ramadan promotion in Dammam

   You ran a late-night Ramadan promotion in a Dammam branch and need to know if it brought more shoppers through the door and more of them to the till. Footfall and sales side by side, per hour, give the head office a fair comparison.